MBA s - THE NEW MARKETING BLITZ….!

MBA s - THE NEW MARKETING BLITZ….!
Globalisation turned the entire operations into an altogether New shape !

Be it Profit Organisations or Non-Profit Organisations, “ publicity “ only pays for survival and growth in the post-WTO arena ! In fact, it has come to the level that the definition for “ Non-Profit Organisations “ demand a re-look !!

Latest Indian Metro trend reveals that IIMs or Hardvards can even manage with local MBAs ( Man Below Average ! ). Break-Even-Point & Bottomline are largely dependent upon efficient operations of “ down-the-lines “ .

One can notice these days that active selling is more on the “ Roads “ now. Hardly it require any ultra-modern showroom or malls. Simply engage the road-side Romeos, they will make you Juliots ! Yaa…Give them your products, they change the sales-history – Thanks to the Traffic Signals & Jams !!!

In fact, many Consumer goods are available at unbelievable prices on roads. A hassle-free approach to meet the end-customers. No middlemen nor capital expenses. Your incentives will make your dream come true..!

Nowadays, “ Schools “ are the right “ strategic centres “ to push your products up. Their Mission or Vision, all based on your “ Commission “ & “ Division “ !! That’s why, wise marketing people target first on Schools now-a-days. “ Give and Take “ Policy helps for challenging-deals. Offer them “ sample “ and set yourself “ example “ !

Kids mean Business now. Indian Medias are highly dependent on Children to decide the fate of many brands. Almost all manufacturers use the trick of including “ Kids “ in their Ads and enjoying greater mileages. So, the children are thorough in Books or not, more focusing on “ looks “ !

Most of the Business Organisations adopt “ mismerism “ techniques with the help of Organising Quiz Contests, Fashion Contests, Essay Writing Contests, Computer Skills Contests, Music & Dance Contests and do not even leave occasions like Parents-Teachers-Meets ( PTMs ) or Annual Prize Distribution Meets.

Others joining the race are some “ Modern Religious Gurus “ . They do organize Satsangs, Hawans, Poojas or Guest-Lectures & often becomes Chief Guests in School events. . The position of “ Chief Guests “ comes handy to meet the “ demand-supply “ situation !

Thus easiest way for “Profit Maximisation “ is only through Schools. It is not mandatory to opt for Big-B Schools, even “secondary-level “Schools can change your fortune ! With the growing urbanization and improved spending-power, it can be an eye opener, say next to Pharma !

As Medical line is quite familiar for uninterrupted growth, owing to frequent climatical changes and post-festive season health attacks, people largely dependent on Pharma / Chemists. Thus, “ smiles “ are assured “ through out the year for Doctors & Chemists !!!

Similar is the case of Schools. Right from Admission to till Exit, Schools enjoy the unlimited happiness all-over. Earlier admissions are normally held just a month before the session start, whereas now, admissions starts even 6 months before & lasts till Half-yearly Exams !!! With the “ shift-system “ & “ late-sitting “ market trends, hardly any Unionism at Schools, thus “ monopolistic “ attitude allow them to play their roles.

Horizonal & Conglomerate Diversifications are also quite possible in Schools through creation of Canteen on all floors, Uniform Contracting, Books & Stationery Contracting, Sports Material contracting, Transport Contracting, Swimming Pool Contracting, Horse-riding Contracting, Bank –Extension Counter Creations, Business Tie-ups with Luxorious Hotels by organising “ Camp-fire “ , Picnics, Holiday tours to exotic locations, Fun-Food-Villages & Water-parks & Children’s Holiday Centres.

“ Free-periods “ & Teachers’ absence give ways to the Corporates for Product Demos at Schools. Children being addict to such Audio-Visuals, eye-catching presentations and “ business-techniques “ force the children to opt for their Brands & Products, thus creating “ demand-pull “ for the Corporates.

A recent Consumer Survey 2003 also reveals that parents are currently spending lavishly for the Children’s satisfaction, there comes the importance of Schools in Business-Deals. Photographers and Videographers also “ take care “ of the Schools’ demands thus generating more businesses through School Celebrations & other Mega Events !

Schools are also enjoying their “Goodwill “ at others’ “will “ ! Compulsory Donations helps them to realise their dreams to a great extent. Despite Government’s move to curtail “donations”, Schools tend to grab it in different forms viz. “ Building Fund “ & “ Voluntary Donation “ etc. ! Quite often if you “ insist “ for “ Receipts “, they please you with their thrilling response : “ Receipts “ should be treated as “ Received “ !!?? Prominent Business Executives helps the Schools for Concessional Purchases of items and hence Schools save huge money on outgos.

Further businesses can also be generated through the Sale of :
Schoolbags / Stationeries / Shoes / Waterbags / Jackets / Blazers / Woollen items / Caps.

Differentiation of Houses viz. Blue House, Raman House etc. also boost sale of T-Shirts, thus more revenue creation.

Fashion Shows are another way to disturb the parents & make maximum money. The rentals charged for a day or two, often, exceeds even the material costs !!! That too, parents have to buy it from the School’s designated shops only !

In-between Funds for routine social activities are also on the corner. Whether inflation goes up or not, surely the School tariff shoots up ! If you get a Circular from Schools for “ Free-short-picnic or Free Health Check-up” for Children means, you should get ready for a booming tariff take-off… !

If new building erected or sophisticated computer lab opened, new course started or new activity started, parents have to bear the costs and Schools will get more mileage.

Some Schools earn huge money by renting out their Health Centres / Jim to Public and get huge subscription money. Some Schools also rent out their playground for Cricket matches, Food-Festivals, Diwali Melas & at times, even for Wedding too !.

Whether Session on or not, Schools get assured Income. Annual charges, Quarterly payments & Advance Payments during vacations helps them for Round-the-clock Cash-inflow ! Strict payments schedule helps for timely collection of fees too and any delay will only give punishment to your wards !

Despite Sound Cash Cycles, Schools often don’t pay well . As a result, frequent new faces - thus, affecting the coaching at the gross-root level itself !

It has come to the level that your Schools personality is based on the level of your children’s mounting home works ! Be it local off or vacations, they load you with “sweet-poision-like “ home works !

We have reached a styling-stage that even some “ Consultants “ are ready to take care of your School Home Works ! School-Holiday-Project is the major avenue to increase the Consultants ’ Revenue ! It has twin-objectives. One to satisfy “ Self-Esteem “ & another to boost the School’s image ! Thus, the demand for these Consultants are on the rise. Hence, Schools have hardly any risk. Overheads are automatically taken care of by the phased and in-between Fee-Hikes !

Marketing not only helps for Schools. It has rocked all corners. Be it Hospitals or Charitable Trusts, Be it Temples or Societal cares. Marketing play a key-role.

With the increased complexity of living-styles, Spirituality is the need of the hour. Thus, there is great demand & cut-throat competition among Religious Gurus ! One target one TV channel, another target rest of the Media ! All Business Organisations and other Charitable Trusts enjoy unlimited advantages with the association of these Gurus !

Here comes the need for Temple Marketing !

If one temple get huge visitors & attract more revenues, big hoardings of nearby temples generate additional revenue for the surroundings. Recent study reveals that Temple Charges have become costly with sky-rocketing need for Poojas - not for people, but for the New Model Two-wheelers & Four-Wheelers !.

With the increasing-problems-all-over, the importance of Saturn God “ Shani Maharaj “ and offerings to “ Navagrahas “ are in full swing now. Recently, I was surprised to see “ posters “ in Buses, focusing on inauguration of SHANI MAHARAJ TEMPLE, which makes “ thunderous “ assurance for problem-solving.

While some unemployed take the route of Door-to-Door Fund collections by means of Jagrans, Special Poojas & Temple Renovaton Appeals, some others pose as associates of Anard Ashram & Helpage Organisations etc. and are taking care of their day-to-day needs !

Thus, in the present context, Marketing does not require much, except “ influencing “ skills and creativity through sound management of New Generation MBAs ( Man Below Averages !!! ).

OP SINGH
NEW DELHI

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